How to Get Free Publicity for Your Business

Free publicity is a great way to cut down on your advertising costs. This technique can work so effectively that if done right and on a consistent basis, a business can generate all the customers and sales exclusively off free publicity.

When you write a press release, you want to grab the reader's attention with an intriguing headline. Make sure you don't sound like you are trying to sell something - but rather you are providing important information to your reader.

Keep your press release at a single page in length and send samples when appropriate. Focus on benefits to the reader, use bold headlines and break large paragraphs into smaller ones for easier reading. See sample press releases here under "Step 2".

Journalists are generally very busy. Simply writing and submitting a release does not guarantee that your news will get published or even read by the recipient. The best way to get through to journalists is to get their attention - stand out from the crowd.

So how do you do this? Pick up the phone and call them directly, send a personal email, write a letter to the editor or speak at public events. You can also submit articles to publications to be used as content - reporters are always looking for good content which makes their job easier. Find Media contact sources here under "Step 3".